Nonprofit Marketing – Navigating causes with strategic clarity.
Our Nonprofit Services
We’re passionate about making sure all our neighbors have access to food, shelter, clean air and water, healthcare, education, and the arts. Nonprofits do the hard work of providing much-needed services to our communities, and we’re here to support you.
The Dockpoint Crew is skilled in moving supporters up the ladder of engagement and getting the word out about nonprofit services to the people who need them most. Whether you need a full-on marketing campaign, an annual report, or a website refresh, we’ll bring our expertise so you can get back to your important work.
Web Design & Maintenance
We understand that nonprofits often work on a shoestring budget and within specific grant boundaries. We work with you to suss out whether a website refresh or a full, new site is the best use of your budget.
Our nonprofit websites integrate donation buttons and move users naturally through your site to show off your organization’s mission, values, and services. We always design our websites with SEO at the forefront to make sure they rank highly on search engines.
Video Production & Editing
Videos are a powerful way to show your community what you do and why you do it. We create video content for all the platforms you may want to use to promote your message: TV ads, digital ads, social media, your website, and more.
We can script, produce, and edit explainer videos, event videos, educational content, and trendy social media opportunities to make sure your platform is accessible to everyone.
Photography
Photos can engage your audiences and show how effective your organization is. Compelling photography is crucial for your digital platforms and marketing efforts, like websites, annual reports, flyers, direct mail pieces, and social media.
The Dockpoint Crew can set up photo shoots, take active photos as you provide services to your community, and document important events.
Targeted Digital Media Placement
Digital ads are a cost-effective way to reach highly specific audiences – both donors and people in need of your services. We segment all your different audiences to meet them where they are, making sure your mission is accessible to everyone regardless of ability, socioeconomic status, or zip code.
We account for every penny spent on digital campaigns and provide detailed reports so your supporters and board members know you’re being good stewards of your budget.
Content Creation
Effective nonprofits need a solid messaging strategy that adapts to different platforms and audiences. The Dockpoint Crew has extensive experience creating content for nonprofits that persuades, motivates, and inspires.
We can provide talking points, scripts, and messaging grids so that everyone in your organization can convey accurate information about your mission, as well as press releases and website copy to get the word out about your important work.
How We Work
1. Start with Understanding
Our first step is always to get to know you, your mission, your community, and your team. We’ll talk about what your donor base looks like, who you are trying to serve, your organization’s strategic goals, and your budget.
2. Chart a Course
Once we understand your needs, we’ll pull in the right crew members for the job. Together, our team will create a strategy using all our tools and skills, and then we’ll launch your website, ad campaign, messaging strategy, or content production.
3. Make Waves
We don’t just cruise. We constantly monitor your website, ad campaign, and digital analytics to adjust our course if needed. Our data nerds will also make sure you understand your key metrics so you stay in control of your marketing.