Marketing for Small Businesses – Steady strategy for bold business moves.
Our Services for Small Businesses
Dockpoint is a small business for small businesses. We get the challenges, joys, ups, and downs of owning a small business. Let our Crew help you reach your goals – and maybe take some of that load off your shoulders.
Once we learn what makes your business special, our full-service marketing agency will create a strategic plan, implement it, and report all the results to you so that you can make clear decisions about your business. Our team of creative experts and project managers is ready to put all hands on deck for you.
Targeted Digital Media Placement
Stand out from your competitors and attract new customers with highly targeted digital ads. We create customer profiles that are unique to your business, breaking down their demographics and meeting them wherever they are online.
Every digital ad is tracked, and we provide detailed reports on ad engagement, reach, and cost. Digital media also allows us to react quickly, so we can adjust our course as the winds change.
Web Design & Maintenance
A lot of pieces work together to keep your website afloat and running smoothly. Our expert team specializes in SEO, accessibility, creative design, brand management, optimizing page load times, and all the other little details that make a site work seamlessly.
Whether you need a brand new site or just some patches and a tune-up, we’ll work with you to figure out the best course of action for your business (and your budget) to strengthen customer loyalty and widen your customer base.
Video Production & Editing
Do you want to talk directly to your customers, but don’t have the right equipment or skills? We’ve got you. Videos create strong emotional connections with your customers, and the Dockpoint Crew can orchestrate the whole thing, from strategy to lighting, filming, and editing.
We script, produce, and edit explainer videos, event videos, educational content, and trendy social media opportunities to get your products and services in front of more people.
Photography
Compelling photography is crucial for any small business. You’ll need it for your website, if your company does anything newsworthy, if you want to level up your social media game, and for any marketing material you want to disseminate to potential customers.
The Dockpoint Crew can set up photo shoots, take active photos and head shots of your employees, document events, and create engaging images for your marketing efforts.
Content Creation
Good content educates your customers about your products and services. It shows the value of your small business in your community. It persuades people to become loyal followers and brand ambassadors for your business.
The Dockpoint Crew provides website copywriting services, blogs, newsletters, email marketing, press releases, and anything else you send out with words on it. We also have messaging strategists to help you fine-tune the way you talk about your business.
How We Work
1. Start with Understanding
Our first step is always to get to know you, your products and services, your community, and your team. We’ll talk about what your customer base looks like, who you are trying to attract, your strategic goals, and your budget.
2. Chart a Course
Once we understand your needs, we’ll pull in the right crew members for the job. Together, our team will create a strategy using all our tools and skills, and then we’ll launch your website, ad campaign, messaging strategy, or content production.
3. Make Waves
We don’t just cruise. We constantly monitor your website, ad campaign, and digital analytics to adjust our course if needed. Our data nerds will also make sure you understand your key metrics so you stay in control of your marketing.
Get to know the Dockpoint Crew.
Ready to make waves?
Let’s talk.
Drop us a line through the contact form and we’ll get back to you as quickly as possible. If you’re ready to launch a campaign for your small business, schedule a discovery call with our founder, Leah Farnham.