Political Campaign Strategies – Secure a win for your election campaign.
Our Political Services
The Dockpoint Crew has worked on political campaigns of all stripes, specializing in digital and traditional media buys, campaign messaging, and creating digital assets like websites, video, and photography.
We work with civil servants who want to make positive changes in their communities – whether that means running for a local school board to protect our children’s education, ensuring justice as a Commonwealth’s attorney, or improving the lives of all residents in your hometown as mayor.
Targeted Digital Media Placement
On Election Day, your voters will be people of different ages, races, incomes, lifestyles, and interests. We segment all your different audiences to meet them where they are – making sure that likely voters see your message, without wasting your ad dollars. Digital media is critical for political campaigns as a cost-effective way to reach a specific audience, and we provide high-quality targeting, as well as comprehensive reports to maximize our impact.
Web Design & Development Services
Our websites are built with your needs and budget in mind, and our web design team has extensive experience in both custom-coded, one-of-a-kind sites as well as quick, effective sites. We always design our websites with SEO at the forefront to make sure they rank highly on search engines. We can integrate online fundraising functionality so you don’t miss out on any opportunities to turn a curious voter into a donor and advocate for your campaign.
Video Production & Editing
Videos are a powerful tool to speak directly to your base and your potential voters. We create video content for all the platforms you may want to use to promote your message: TV ads, digital ads, social media, your website, and more. We can script, produce, and edit commercials, explainer videos, event videos, educational content, and trendy social media opportunities to make sure your platform is accessible to everyone.
Photography
Compelling campaign photography can tell a story. It shows people that you’re in their neighborhood, understanding their issues, and talking with their communities. Engaging photos are crucial for your digital platforms and outreach efforts, like websites, billboards, flyers, direct mail pieces, and social media. The Dockpoint Crew can set up photo shoots, take active photos as you campaign, and document important campaign events.
Traditional Media Buys
Billboards, TV, radio, newspapers, magazines, and direct mail can be effective ways to broadcast your platform to a wide audience within your town or district. These platforms can increase awareness for your campaign and show your community that you’re ready for leadership. We use our connections at media outlets in the Richmond area to negotiate the best placement and price for your traditional ad campaign.
Campaign Messaging
Election campaigns start with a message. Your message. We help you find that perfect data point, that persuasive argument, and that winning slogan to convey your platform and your values. We can provide talking points, scripts, and messaging grids so that everyone on your campaign can convey accurate information about your leadership, as well as press releases and website copy to help you persuade and energize voters.
How We Work
1. Start with Understanding
Our first step is always to get to know you, your values, your platform, and your team. We’ll talk about what your community awareness looks like and where you want it to be on Election Day, as well as your competition and budget.
2. Chart a Course
Once we understand your needs, we’ll pull in the right crew members for the job. Together, our crew will create a winning strategy using all our tools and skills, and then we’ll launch your website, ad campaign, messaging strategy, or content production.
3. Make Waves
We don’t just cruise. We constantly monitor your website, ad campaign, and digital analytics to adjust our course if needed. Our data nerds will also make sure you understand your key metrics so you stay in control of your election strategy.
Get to know the Dockpoint Crew.
Ready to make waves?
Let’s talk.
Drop us a line through the contact form and we’ll get back to you as quickly as possible. If you’re ready to launch your political outreach campaign, schedule a discovery call with our founder, Leah Farnham.